THE EFFECT OF PROMOTIONAL ACTIVITIES ON THE CONSUMPTION OF A COMPANY PRODUCT
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This research work is to investigate the impact of promotional activities on the consumption of a company’s product using MTN Nigeria as a case study. This study discussed the aims, objective of the study, historical background of MTN mobile telecommunication network Nigeria relevance of the study, hypothesis formulation and definition of terms. This study also discussed the research methodology, source of data, collection, population and sampling procedure. Also it contained presentation, analysis and interpretation of data collected and the testing of hypothesis through questionnaires. It also summarize findings, conclusion and the recommendations to company’s product. Finally, the following literature review will be seen in this work, such as the definition will be promotion, sales promotion and others.
Related Project Materials
INVESTIGATING POVERTY AS SUSTAINABLE DEVELOPMENT GOAL AND ACADEMIC PERFORMANCE OF STUDENTS
EXCERPT FROM THE STUDY
Poverty has been defined using a host of variables. Most studies found that poverty is cause...
PUBLIC PERCEPTION OF RADIO BROADCAST PROGRAMMES ON HEALTH MATTERS (CASE STUDY OF ONITSHA RESIDENTS)
EXCERPT FROM THE STUDY
Other definitions place emphasis on the importance of signs and symbols, as well as the transmiss...
HUMAN RESOURCE DEVELOPMENT AND ITS EFFECT ON EMPLOYEE PRODUCTIVITY
Background of the Study
Human Resource Development (HRM) as a theory is a framework for the expansion o...
DESIGN AND IMPLEMENTATION OF COMPUTER RELATED RESULT MANAGEMENT INFORMATION SYSTEM
Abstract
This study examines an analysis on computer related result management information system....
FABRICATION OF A FOLDABLE CAMP BED
INTRODUCTION
Camp bed is used universally for relaxation, emergency eases suc...
THE EFFECTS OF STUDY AIMS, APPROACHES AND TIME MANAGEMENT ON ACADEMIC PERFORMANCE OF STUDENTS IN COLLEGE OF EDUCATION, JALINGO
ABSTRACT
The study was conducted to examine the effects of study aims, study approaches and time management on aca...
AN ASSESSMENT OF THE PREVALENCE AND EFFECTS OF ALCOHOLISM AMONG SECONDARY SCHOOL STUDENTS (CASE STUDY OF OKPANAM HIGH SCHOOL, DELTA STATE)
BACKGROUND OF THE STUDY
Alcohol has been consumed for thousands of years. Drinking alcoholic drinks is...
MARKETING PROBLEMS AND PROSPECT OF THE BAKERY INDUSTRY IN ENUGU METROPOLIS (A CASE OF STUDY OF IFY BREAD INDUSTRIES)
ABSTRACT
This research looked into the marketing problems and prospects of the bakery industry in Enugu metropolis with references to Ify...
PHARMACOGNOSTIC AND SOME BIOLOGICAL STUDIES ON MAYTENUS SENEGALENSIS (LAM.) EXELL (CELASTRACEAE)
ABSTRACT
Maytenus senegalensis (Celastraceae) is commonly known as thorny staff tree or confettii tree, is of high traditional use among...
IMPACT OF SANITARY LANDFILLS TOWARDS SUSTAINABLE DEVELOPMENT IN NIGERIA
Abstract
Landfills have for long been generally thought to have diminutionary effect on residential property values. Va...
