THE EFFECT OF PROMOTIONAL ACTIVITIES ON THE CONSUMPTION OF A COMPANY PRODUCT
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
ABSTRACT
This research work is to investigate the impact of promotional activities on the consumption of a company’s product using MTN Nigeria as a case study. This study discussed the aims, objective of the study, historical background of MTN mobile telecommunication network Nigeria relevance of the study, hypothesis formulation and definition of terms. This study also discussed the research methodology, source of data, collection, population and sampling procedure. Also it contained presentation, analysis and interpretation of data collected and the testing of hypothesis through questionnaires. It also summarize findings, conclusion and the recommendations to company’s product. Finally, the following literature review will be seen in this work, such as the definition will be promotion, sales promotion and others.
Related Project Materials
ASSESSING THE HOME ECONOMIC EDUCATION AWARENESS LEVEL AMONG JUNIOR SECONDARY SCHOOL STUDENTS
ABSTRACT
This study was carried out on assessing the home economics education awareness level among jun...
An appraisal of the influence of religious beliefs on mental health treatment choices in Abakaliki Local Government Area, Ebonyi State
Background of the Study
Religious beliefs are deeply embedded in the cultural fabric of Abakaliki, profoundly influencing...
IMPACT OF HUMAN RESOURCE PLANNING ON EMPLOYEES PERFORMANCE
ABSTRACT
This study was carried out on impact of human resource planning on employees performance using selected b...
The impact of maintenance charge transparency on boosting customer confidence in banking: a case study of Stanbic IBTC Bank Nigeria
Background of the Study
In the competitive banking landscape, customer trust is paramount. Stanbic IBTC Bank Nigeria has r...
FACTORS HINDERING THE EFFECTIVE TEACHING OF CHRISTIAN RELIGIOUS STUDIES (C.R.S) IN POST SECONDARY INSTITUTIONS
Background of the Study
The Christian Religious Education has emerged as a subject of prime importance...
THE EFFECT OF ACCOUNTING ETHICS ON THE QUALITY OF FINANCIAL REPORTS OF NIGERIAN FIRMS
ABSTRACT
The study examines the relationship between accounting ethics and quality of financial reports in Nigerian...
An Evaluation of Nigerian Digital Slang on Social Media: A Comparative Study of Facebook and WhatsApp
Background of the Study
Digital slang has become an integral part of Nigerian online communication, encapsulating cultural...
MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF NIGERIA)
EXCERPT OF THE STUDY
The concept of social capital existed ever since small communities formed and humans interacted wit...
A Study on the Effect of Regional Dialects on Nigerian Phonetics: A Case Study of Igbo Variations in Southeastern Nigeria
Background of the Study
Nigeria’s rich linguistic landscape features a wide array of regional dialects that signific...
AVAILABILITY OF TEACHERS AND LABORATORY FACILITIES FOR EFFECTIVE TEACHING AND LEARNING OF HOME ECONOMICS IN JUNIOR SECONDARY SCHOOL
ABSTRACT
This research was carried out to assess the availability of teacher and laboratory facilities...
